
Modern Family Medicine is a physician-led family medicine practice based in Scottsdale, Arizona, providing direct-to-patient telehealth across the state. All visits are conducted personally by Elissa B. Gartenberg, D.O., a board-certified family physician (ABFM) trained at the Mayo Clinic, with no mid-level intermediaries. Teleservices include comprehensive primary care, chronic disease management, medication management, urgent same-week visits, lab ordering with results review, and post-discharge follow-up for patients without an established primary care physician. Visits are delivered by secure, HIPAA-compliant video accessible from any smartphone, tablet, or computer; patients schedule online or by phone and most are seen within 48 hours. Labs and imaging are ordered to facilities local to the patient, and prescriptions are sent electronically to the patient's preferred pharmacy. A defined escalation protocol directs patients to local urgent care or emergency services when in-person evaluation is needed, with documentation shared back to referring facilities. The practice serves rural and underserved communities where primary care access is limited, and partners with rural hospitals, discharge planners, and pharmacies to provide timely follow-up that reduces readmissions and emergency department reliance. Most commercial insurance plans and Medicare are accepted. For patients seeking enhanced access, a concierge membership option provides direct physician communication, extended visits, and priority scheduling statewide. The practice is physician-owned and independent, with continuity of care from a single physician across every visit.
Modern Family Medicine is built on the principle of direct access to one's own physician. Dr. Gartenberg was named a Phoenix Magazine Top Doctor in 2026 and brings Mayo Clinic training together with more than two decades of Arizona practice experience. She practices traditional evidence based medicine plus holistic care. For partner facilities, the practice offers flexible collaboration: discharge follow-up arrangements, capacity for patients seeking to establish primary care, and direct physician-to-physician communication. The practice also operates Francesca Global Care, a physician-led medical navigation and second-opinion service, reflecting a broader commitment to helping patients access appropriate care regardless of geography. Modern Family Medicine is independent and physician-owned, and partnerships are evaluated on patient benefit. Inquiries from rural hospitals, clinics, pharmacies, and employers are welcome.