Company Name: Modern Family Medicine
Address:
7522 E 1st St
Scottsdale, Arizona 85251
USA
6023631631
Contact Information:
Elissa Gartenberg
DO
Physician
6023631631
modernfamilymedicine@gmail.com
Year Incorporated or Founded:
2014
State Incorporated or Founded:
Arizona
Healthcare Model:
Direct to consumer, Patient education/engagement service
Corporate Structure:
Private for-profit
Description of Services:

Modern Family Medicine is a physician-led family medicine practice based in Scottsdale, Arizona, providing direct-to-patient telehealth across the state. All visits are conducted personally by Elissa B. Gartenberg, D.O., a board-certified family physician (ABFM) trained at the Mayo Clinic, with no mid-level intermediaries. Teleservices include comprehensive primary care, chronic disease management, medication management, urgent same-week visits, lab ordering with results review, and post-discharge follow-up for patients without an established primary care physician. Visits are delivered by secure, HIPAA-compliant video accessible from any smartphone, tablet, or computer; patients schedule online or by phone and most are seen within 48 hours. Labs and imaging are ordered to facilities local to the patient, and prescriptions are sent electronically to the patient's preferred pharmacy. A defined escalation protocol directs patients to local urgent care or emergency services when in-person evaluation is needed, with documentation shared back to referring facilities. The practice serves rural and underserved communities where primary care access is limited, and partners with rural hospitals, discharge planners, and pharmacies to provide timely follow-up that reduces readmissions and emergency department reliance. Most commercial insurance plans and Medicare are accepted. For patients seeking enhanced access, a concierge membership option provides direct physician communication, extended visits, and priority scheduling statewide. The practice is physician-owned and independent, with continuity of care from a single physician across every visit.

Teleservices:
Behavioral/mental health, Family medicine, Gynecology, Integrated care, Internal medicine, Menopause care, Preventive care, Primary care, Tobacco cessation, Urgent care, Weight control, Women's health
Ancillary Services:
Distance education, Patient education, Patient engagement, Peer and/or Family Support, Support groups
Currently providing services in:
Arizona
Healthcare professionals have licenses in:
Arizona
Teleproviders are physically located in:
Arizona
Entities company currently partners or is willing to partner with:
Accountable Care Organizations, Assisted living facilities, Educational institutions, Employers, Federally Qualified Health Centers, Government agencies, Government workers, Rural hospitals, Urban/suburban Hospitals, Insurers, Military bases, Nursing homes, Patients/consumers directly, Private physician practices, Schools, Senior communities, Skilled nursing facilities, Tribal agencies, Urgent care centers
Number of entities (agencies, hospitals, clinics, etc. – not including patients/consumers directly) currently served:
0-5
Number full-time MD/DO telehealth professionals:
1-5
Number part-time MD/DO telehealth professionals:
0
Number part-time NP telehealth professionals:
0
Number part-time PA telehealth professionals:
0
Number part-time LMSW/MSW telehealth professionals:
0
Number part-time PhD telehealth professionals:
0
Number part-time RN telehealth professionals:
0
Number part-time PharmD telehealth professionals:
0
Number part-time other:
0
After licensing and credentialing, average time to initiate services to new partner/customer:
Less than 1 month
Telemedicine systems used to connect to customers:
Doxy.me
Electronic health records (EHR) incorporated in services:
Information not available
Company uses an electronic health record system that is certified by ONC:
Information not available
Wait time for consultation for emergency services:
Not applicable
Wait time for consultation for nonemergent services:
2-3 days
Number teleconsults performed 2021:
500
Number teleconsults performed 2022:
400
Number teleconsults performed 2023:
300
Number teleconsults performed 2024:
250
Provides Billing Services:
Yes, we do the billing
Payers billed:
Medicare, Private payers (e.g., Blue Cross Blue Shield, Cigna, UnitedHealthcare, Aetna), Consumer
Other Payers Billed:
Cash pricing and Membership options
Describe how your teleproviders are recruited and selected:
Every telehealth visit is conducted by the practice owner, Elissa Gartenberg, D.O., a board-certified family physician (American Board of Family Medicine) who completed her Family Medicine residency at the Mayo Clinic in Scottsdale and holds an active, unrestricted Arizona medical license. She has practiced continuously in Arizona for over two decades and maintains current board certification, DEA registration, and malpractice coverage. Because the practice is physician-owned and operated by a single provider, patients and partner facilities work with the same physician at every encounter; there is no rotating panel, no subcontracted clinicians, and no variability in credentialing standards. Should the practice expand its clinical team in the future, any additional provider would be a board-certified physician personally vetted, credentialed, and supervised by Dr. Gartenberg under the same standards.
Company Payment Model:
Subscription, Fee for service
Complies with HIPAA and HITECH:
Yes
Minimum monthly consultation requirement:
no minimum
Minimum number of hospital beds:
no minimum
Minimum number of ICU or NICU beds:
no minimum
Additional company information:

Modern Family Medicine is built on the principle of direct access to one's own physician. Dr. Gartenberg was named a Phoenix Magazine Top Doctor in 2026 and brings Mayo Clinic training together with more than two decades of Arizona practice experience. She practices traditional evidence based medicine plus holistic care. For partner facilities, the practice offers flexible collaboration: discharge follow-up arrangements, capacity for patients seeking to establish primary care, and direct physician-to-physician communication. The practice also operates Francesca Global Care, a physician-led medical navigation and second-opinion service, reflecting a broader commitment to helping patients access appropriate care regardless of geography. Modern Family Medicine is independent and physician-owned, and partnerships are evaluated on patient benefit. Inquiries from rural hospitals, clinics, pharmacies, and employers are welcome.

Heard about the ATP Service Provider Directory from:
Word of mouth
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