Technology

Social media and health care

Did you know that there are more than 75,000 health care professionals on Twitter? That 41 percent of consumers are using Facebook, Twitter, YouTube and online forums to select health care providers? Or that social media can help track the spread of fast-moving illnesses like influenza?

When you think of social media in health care, you might think it’s all about marketing. But experts agree, it goes beyond that.

Farris Timimi, medical director for the Mayo Clinic Center for Social Media, said that social media in health care is a "moral obligation.”

Drs. Dale Alverson and Elizabeth Krupinski interview Dr. Alan Pitt during a Lightning Round on day two of the SPS conference.

As CEO of GlobalMed, a world leader in telemedicine innovation operating in more than 35 countries, Joel Barthelemy goes to a lot of conferences. As in a lot.

He thinks the Telemedicine and Telehealth Service Provider Showcase, held Oct. 6 and 7 in Phoenix, may be the first one he’s ever attended in its entirety.

“The information shared was some of the best I’ve ever encountered,” Mr. Barthelemy said, after attending the conference. “There was little commercialism, and the information imparted to us was very valuable. The feedback I received from clinicians who were there was astounding. They truly felt this was a valuable use of their time.”

Google Glass

When a woman’s breast cancer metastasized to her knee, University of Arizona orthopaedic surgeons Jordan Smith, MD, and Jason Wild, MD, used Google Glass to turn an exceedingly rare case of patellar reconstruction into an exceptionally teachable moment.

Kimberly Shea, PhD, RN, assistant professor at the UA College of Nursing, will examine the use of real-time video from mini iPads to visualize patients, their environment, and medications. The study will support on-call hospice nurses’ management of patients’ physical and emotional symptoms, while helping reduce caregiver stress and discomfort.

These studies and 11 others have received funding from the Arizona Telemedicine Program (ATP), through its competitive Innovation Awards program, launched in December 2013. ATP Innovation Awards provide equipment grants of up to $2,500 to Arizona Health Sciences Center researchers who want to explore the potential of Google Glass, tablets and other mobile technologies in health care.

Pete Yonsetto, Video Conferencing Administrator

When Pete Yonsetto applied for an opening with the Arizona Telemedicine Program, he wasn’t sure it was the right job for him.

But a college professor was adamant. “Apply!” she ordered. So he did. And he got the job.

Today – 14 years later – there is no doubt in Yonsetto’s mind that the job is a perfect fit. Telemedicine is all about connections. And so is he.

Telemedicine enables me

I hate telemedicine. Actually, to be more specific, I hate the word, telemedicine. It conjures visions of technology, not care—something futuristic, expensive, something only for people far away.

However, at it’s core, telemedicine is an opportunity to change how we care for each other by bringing people together in time, enabling “reassurance” when we or a loved one is most vulnerable.

Most people think of telemedicine as two people brought together over video for care. In healthcare there are advantages of video over voice. Looking another person in the eye, even via a monitor, provides the blink, the sense for the provider of the patient’s over all health. And for the patient, there is a sense of comfort, that the other person sees me, understands me. However, video alone is not the answer. 

To truly transform care, the technology has evolved, incorporating other forms of communication and workflow requirements. Texting and voice are the methods of choice for providers to talk to other providers and for providers to talk to patients. Workflow—the ability to schedule and to have comfort there will be someone to answer the “call”—is now part of the solution.

Pages

Share this

Subscribe to Technology